Radisson Hotel App

A practical tool that gathers all the features that our guests need. From booking, to stay, and then booking again, our app assists in every step of the journey.

App competition landscape: App rating

Radisson Hotels App rating has been improving steadily since launch

Downloads

XXX,XXX

+71.7% uplift vs Feb 2022

Room nights

XXX,XXX

+71.7% uplift vs Feb 2022

Revenue

XXX,XXX

+71.7% uplift vs Feb 2022

App Share

XXX,XXX

+53.8% uplift vs Feb 2022

Room Night Share

XXX,XXX

+53.8% uplift vs Feb 2022

Data from IcePortal. 18 April 2023, 18.00.00 UTC+2

app performance By country

App performance overview

Downloads
25K
20K
15K
10K
5K
0
300K
250K
200K
150K
100K
50K
0
30K
25K
20K
15K
10K
5K
0
30
25
20
15
10
5
0

2023 First-time downloads only, Data from Adobe Analytics and app stores

See country dashboards
app performance

Monthly downloads

200K
150K
100K
50K
0K

Monthly downloads
in February 2023

Total downloads

115,588

+46.86% MoM

iOS

62,262

+46.86% MoM

Android

115,588

+46.86% MoM

Organic
downloads

115,588

+46.86% MoM

Campaign
downloads

115,588

+46.86% MoM

40%
Achieved to date
33%
Projected target year to date
1.3 M
Downloads target for 2024
Download year to date
513.899
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

2023 First-time downloads only, Data from Adobe Analytics and app stores

app performance

Monthly active users

App maturity in age is an important factor in the number of active users. Radisson Hotels app is in the top 5 most used apps while being the youngest (2 years old), and above many long-term global stablished brands such as Wyndham, Accor, Choice and Hyatt.

1200K
1000K
800K
600K
400K
200K
0K

2023 First-time downloads only, Data from Adobe Analytics and app stores

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Dollhouse view
Downloads
Active Users
Room Nights
Conversion Rate
App performance on app stores

App ratings and reviews

5
4
3
2
1
0

The app rating has been improving constantly since it was launched

iOS

+1.3%

Android

+6.0%

2023 First-time downloads only, Data from Adobe Analytics and app stores
Google Play
XX
+6.94% uplift vs Mar 22
xxx reviews
xxxx ratings
Combined
XX
+6.94% uplift vs Mar 22
xxx reviews
xxx ratings
Apple Store
XX
+6.94% uplift vs Mar 22
xxx reviews
xxxx ratings
Most convenient compared toIHG and Accor
Most convenient compared toIHG and Accor
2023 First-time downloads only, Data from Adobe Analytics and app stores
app performance

Radisson Hotels
app performance

Room nights booked
120K
100K
80K
60k
40k
20k
0
Monthly downloads in Aprill 2023
iOS app room
nights booked
XXX
-XX% MoM
Android app room nights booked
XXX
-XX% MoM
2023 First-time downloads only, Data from Adobe Analytics and app stores
Conversion rate and Revenue generated
Conversion rate in November 2023
iOS
XX,XXX
-XX% YoY
Android
X.XX%
-XX% YoY
20%
15%
10%
5%
0
Revenue generated in November 2023
iOS
XX,XXX
-XX% YoY
Android
XX,XXX
-XX% YoY
25M
20M
15M
10M
5M
0
Data source: Adobe Analytics - updated to 08 January 2024

Radisson Hotels App recognized by Google as best in class

  • Our tROAS bidding for App campaigns was highlighted in Think with Google as a best in class example on how to bring incremental high quality users.
  • ACi campaigns are not only bringing thousands of new installs every month, but the ROAS that they are getting is 2.1x the one in SEM Generic campaigns. Almost 15% of the app installs make a reservation, which is 10x what tCPI campaign gets.

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