Commercial
Spotlight
November - December Highlights
Highest ever conversion rate (CVR)
In 2024, we achieved an exceptional milestone by recording the highest conversion rate ever across all devices, marking a remarkable +10.5% improvement over the previous year. This significant achievement underscores our unwavering commitment to delivering an industry-leading experience and increasing direct bookings.
This success is a testament to the relentless dedication and collaboration of our cross-functional teams globally. Through collaboration, we have been able to innovate and implement our digital transformation strategy that resonates with our guests, ensuring a smooth and engaging user experience across all platforms. This collective effort has not only enhanced our digital presence but also strengthened RHG's reputation in the industry.
As we celebrate this milestone, we remain committed to pushing the boundaries of digital excellence. Our goal is to continue setting new standards in the industry, driving Brand Web growth, and delivering unparalleled value to our guests.
Checkout redesign
The holistic redesign of our checkout page has had a significant impact on every Brand Web booking. By reimagining this crucial step in the booking process, we have achieved a remarkable double-digit increase of +13.6% in mobile conversion. This impressive result highlights the effectiveness of our efforts to enhance the user experience and streamline the booking process.
Our user-centric approach ensures that the design meets the evolving needs and preferences of today's guests. The optimization across devices guarantees that users have a consistent, fast, and intuitive booking experience, whether they are booking on a mobile device, tablet, or desktop.
Our app exceeds download target +122%
Our app exceeded all expectations in 2024, achieving an impressive 1.9 million downloads, which is 122% above our target of 1.56 million. This remarkable milestone also represents a 39% year-over-year growth, showcasing the app's increasing popularity and success.
Thanks to this success, we are expanding our market reach, while driving return business and brand loyalty - the majority off app users are Radisson Rewards members.
This breakthrough can be attributed to our ongoing efforts to evolve and enhance the user experience. By continuously refining the app's features and functionality, we have been able to deliver an industry leading product.
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Once a month, we add new features and enhancements to our website and app. Discover what's been delivered.
