Content Marketing and Experience

To increase the quality of our M&E online presence, coming soon to IcePortal dashboard, a report indicating number of meeting room images for each meeting room in a hotel. It will include IcePortal tool for an easy overview of M&E content.

A complete customer journey to discover and book our hotels. From bird’s-eye view videos of the city and surrounding areas to an immersive booking experience in just 3 steps.

In depth analysis of the resorts section to get insights on how users are interacting with the content, how they are accessing it and what they are looking for, to ultimately apply enhancements that will allow us to get more effective content.

A new digital showcase of our brand web and app capabilities and achievements. The main goal is to create an engaging and visually appealing experience for our audience, with a tool that is easy for our team to maintain.

Review and reorganization of the M&E section content based on analytics, SEO insights and marketing funnel analysis.

In depth analysis of the resorts section to get insights on how users are interacting with the content, how they are accessing it and what they are looking for, to ultimately apply enhancements that will allow us to get more effective content.

India leisure selected for the pilot. There is already an effort in place to promote pilgrimage routes, the dynamic map will enhance the user experience and increase engagement by suggesting tours and itineraries.

In depth analysis of the brand corners section to get insights on how users are interacting with the content, how they are accessing it and what they are looking for, to ultimately apply enhancements that will allow us to get more effective content.

Once the web redesign project is live, we will audit all the pages impacted by this project to ensure the best possible user experience and apply content enhancements where needed.

We will enhance the way user generated content (UGC) is integrated across our pages to find a better purpose that drives engagement and more conversions.

Image management tool expansion in IcePortal, linking number of F&B outlets with visual content. Including space content, food and beverage images, and lifestyle images.

Immersive content product development in close collaboration with our vendors to include new features, better ways to integrate it across our digital channels, and define guidelines to be shared with hotels

In depth analysis of the property pages, mainly focused on the overview page and menu, to get insights on how users are interacting with the content and apply enhancements that will allow us to present ..

To drive more organic traffic and enrich our website with relevant, high-quality content, we will develop a component that can be automatically fed by blog content to integrate it across the different sections of the website.

We will develop a completely new section to increase the awareness around our restaurants, bring more customers and support the local markets.

Once the new loyalty program projects (phase 1 and 2) are live, we will audit all the pages impacted by these projects to ensure the best possible user experience and apply content enhancements where needed.