Conversion Rate Optimization
Optimizing brand web for more sales, leads and revenue.
3.8M €
Incremental revenue YTD to 30 June 2023
43
Tests launched to 30 June 2023
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What is A/B testing?
The strategic goal is to increase the Revenue Per Visitor. When is not possible to act directly on that, we look for secondary goals that contribute to its achievement, (select a room, increase average order value, sign ups in the loyalty program, perform a search, etc.)
Last year, A/B tests run internally by our team generated 3.8M € in incremental revenue.
Successful A/B test stories leading to meaningful changes
Rewards sign-up form - Social proof message (A/B)
8 Sep, 2020 ~ 8 Sep, 2020
Increase the conversation of the Radisson Rewards form. We aim to raise the number of enrolments by introducing a social proof message in the main message of the RR sign-up form.
Conversion goals :
- +1.53% enrolments in Radisson Rewards
- +1.59% Reach my account
- +0.67% Booking conversion rate
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Add eco-label and sustainable stays with search results
2023-03-16
Increase booking conversion
A/B (50-50)
Conversion goals :
- +0.91% Booking conversion
- +1.74% Booking conversion for hotels with sustainability stays
Data-driven insights for optimized conversions
Eco-labels
We have found that consumers are increasingly interested in responsible business practices and are using eco-labels as a deciding factor when selecting a hotel. To stay competitive and reduce their carbon footprint, hotels should consider implementing environmental policies and green initiatives. By doing so, they can attract eco-conscious guests and establish themselves as an eco-friendly destination.
Social proof messages
Social proof messages have a greater impact on the success of a program than any of its benefits. By highlighting the positive experiences of previous participants, a program can establish trust and credibility with potential guests.
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