Localization
Thanks to a forward thinking, award-winning localization strategy, we are able to offer our guests a personalized and global digital experience, increase conversion rate up to 3X more, and position ourselves as the 1st hotel company by number of languages.
33
Languages
190
Countries reached
6B
Potential population reached
Key achievements of Q3 2023
Leveraging AI for localization
Following the success of our AI pilot for Japanese and Korean, our aim in 2024 is to continue improving cost efficiency and time-to-market by leveraging AI technologies, while also working closely with our vendors and incorporating human post-editing to ensure the best output and translation quality. portfolio.
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Localization opportunities
Analytics confirm that localizing property pages helps to increase booking conversions. On this premise, we defined a framework to identify translation opportunities based on traffic. During Q1, 16 hotels took action by adding 22 languages. These newly added languages generated almost 292K EUR in revenue during Q1. The return is almost 24 times of the investment.
China project
The JinJiang Radisson Hotel Miniprogram has now officially launched on the WeChat Market. All Radisson hotels can be booked through the miniprogram. Our team is preparing content assets for 35 Jin Jiang hotels in English and Simplified Chinese. These assets will enable us to onboard the Jin Jiang hotels onto the Radisson Hotels brand website, making them bookable. This project also includes adding 15 new destinations within China to our destination pages.
AI Pilot: Japanese and Korean
Unlocking efficiency and quality with AI Pilot advantage. Applying machine translation significantly speeds up the overall translation process and reduces translation costs. With up to 24K 57.7% per language compared to Hebrew and 19K 62.98% to Vietnamese, when compared to onboarding other languages into our portfolio.
New language available: Thai
Our 33rd language is now live! Our extensive language portfolio now includes also Thai, launched at the end of May. This language helps us tap into local markets and better align with RHG's roadmap in SEAP, boosting online visibility and enhacing user experience from our Thai guests while increasing reservations and booking revenue.
Coming soon: Indonesian Bahasa
We are currently assessing Indonesian Bahasa as the next language to join our portfolio, looking into different translation engines and localization providers to find the best fit for our content in this language and to offer an optimal booking experience for our guests in Indonesia.
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Launched May 2024!
With over 70 million speakers, Thai is the newest language added to our website and app
From Q2 2024, all properties are now bookable in Thai, while hotels in Thailand have full site translations available to increase engagement, enhance user experience and drive customer loyalty, ultimately boosting reservations and booking revenue.
Translation efficiency
More efficiency and better translation quality!
Our Translation Memory system and multi-vendor model, allow us to reduce costs while increasing quality and efficiency.
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Top 5 cost-effective languages
Data source: Translation Memory System, July to September 2023
Top 5 languages by SEO contribution
Data source: Adobe Analytics, June 2024
seo contribution
SEO Contribution by language
In June 2024 local languages contributed 21.5% of organic traffic.
HIGHlights
Leveraging AI for localization
Following the success of our AI pilot for Japanese and Korean, we are currently looking into expanding our localization strategy to include AI workflows for new and existing languages.
Using AI for localization offers significant advantages in efficiency and speed, translating large volumes of content much faster. This rapid turnaround ensures timely updates and also guarantees consistency across translations, maintaining a uniform brand voice.
In terms of cost efficiency, AI-powered localization makes high-quality translations more accessible and affordable, while also ensuring that our content resonates with global audiences to improve user experience and drive engagement and loyalty.
Launched october 2023!
Jin Jiang Radisson Hotels Mini Program
• Booking capabilities
• Hotel Information
• Jin Jiang Club Integration
• Marketing capabilities
• Private Area for Jin Jiang ClubMembers
• Access to the WeChat Social Media Channels
• UX optimized for Chinese Users
33 languages available on our website and app reservation system
You have questions,
we have answers!
We handle end-to-end translation and localization requests for web, app, and offline content. From translating property pages and corporate sites to localizing marketing campaigns and personalizing content, we've got you covered. We also work to develop a language and localization strategy that aligns with our business goals and contributes to strategic projects based on analytics research. Ultimately, our goal is to deliver high-quality translations that resonate with our target audience across languages and platforms and a competitive cost.
Do you need to have some content translated and don’t know where to begin? Would like to share feedback regarding one of our localized marketing campaigns? Are you curious about how localization could help boost online visibility and booking revenue for your property? For all your language and translation needs, you can always reach out to the Localization team at localization@radissonhotels.com. We're just an email away!
