Image content quality score

Scoring over 87k images in ICEPortal, we ensure hotels are showcased in the best way possible.

96.9%

Overall image score

88K+

Images in IcePortal

Brand Web Performance

Radisson Hotels overall image score vs OTAs image scores

105
100
95
90
85
80

Radissonhotels.com is now leader in image quality!

The independent IcePortal benchmark compares hotel images on BrandWeb to the images of our hotels in OTAs. In Q4 of 2024, for the first time since we started motoring the image quality, the score of our images has surpassed Booking.com's

Data from IcePortal.

Brand Web Performance

Image content quality scores June 2024

Overall Score - Active Properties
xx
out of 100
XX
Data from Iceportal
Overall score
Scores by areas
MEA+MED
99.2
Active properties
EERU
97.3
Active properties
NOBA+UK
97.5
Active properties
CESE
97.5
Active properties
CHINA
97.3
Active properties
SEAP
97.3
Active properties
South Asia
97.3
Active properties
M&E image score

M&E image score
June 2024

Recently introduced this year, we’re currently scoring 253 hotels with meeting rooms and counting!

Overall Score
xxx
out of 100
Data from IcePortal
Visual content

Dos and don’ts for visual assets

Correct use
Incorrect use
Bed Issues - Bed Setup
Our Brand Standards guidelines are very specific about how beds should be set up, from the amount of pillows used to how they should be presented. Bed throws are not a part of any Radisson brand bed setup.
Learn more
Correct use
Incorrect use
Bed Issues - Wrinkled Linens
Similar to the bed setup, our Brand Standards state that bed linens should be pressed and steamed. For this reason, wrinkled bed linens are a common reason for rejection.
Learn more
Correct use
Incorrect use
Meeting Room Issues - Sustainability
Due to our Think Planet initiative, we at Radisson Hotel Group strive for sustainability and believe in a sustainable future. Therefore, the use of plastic bottles goes against our brand guidelines, which is a common reason for Meeting Room images rejection.
Learn more
Correct use
Incorrect use
Meeting Room Issues - Cluttered Tables
Ballrooms and large venues can be difficult setups to photograph due to the sheer amount of elements in the room. For this reason, we advise keeping unnecessary clutter to a minimum, avoiding both background elements and food items on the table.
Learn more
Correct use
Incorrect use
Pixelation
Our DAM system features a robust optimization system, while imagery for print requires a certain resolution. For this reason, we only accept imagery over 3000px on the shorter side. If we accept any less than this size, pixelation becomes more apparent when on brand web.
Learn more
Correct use
Incorrect use
Visual Appeal
Hotel imagery should strive to showcase a hotel’s features and charm. For this reason, we reject imagery that lacks appeal and fails to demonstrate a hotel’s beauty. For example, it’s important to take into account the season, time of day, and surroundings when taking exterior imagery.
Learn more
Correct use
Incorrect use
Food
There is an entire industry based around food imagery for good reason. All food imagery should be well-lit and composed thoughtfully. For best results, we advise to shoot specific dishes separately, and to avoid shooting the dishes ‘directly as served’.
Learn more
Correct use
Incorrect use
Amenities
While we generally don’t recommend shooting amenities, we understand there may be occasions when shooting certain details or amenities can help to highlight a resort or spa’s unique qualities. In these cases, imagery of amenities should be well-lit with consideration for the resort or spa surroundings.
Learn more
Correct use
Incorrect use
Lifestyle Imagery - People
We generally avoid using imagery including people, except for lifestyle images that are on-brand and reserved for web use. If images with people are necessary, it is recommended to keep the subjects ambiguous and maintain the level of elegance and sophistication that we associate with the Radisson brand.
Learn more
Correct use
Incorrect use
Lifestyle Imagery - Weddings
Lifestyle imagery is the only exception for including people, and even then we try to keep it on our brand web only. When supplying wedding imagery, it is important to remember that as a whole, the Radisson brand represents a degree of elegance and sophistication.
Learn more
Bed Issues - Bed Setup

Our Brand Standards guidelines are very specific about how beds should be set up, from the amount of pillows used to how they should be presented. Bed throws are not a part of any Radisson brand bed setup.

See the photography guidelines
Visual content

Personalization opportunities

Hotel at night
Hotel during the day

Expanding the concept of Exterior imagery

We can personalize your hotel’s exterior image in a number of ways including:

  • Time of day
  • Seasons
  • Hotel surroundings
  • Views from hotel

Making pages stand out

Ways to make pages stand out include:

  • Videos in hero banners
  • Hero images in line with property page tabs
  • Lifestyle and brand imagery used as hero images for engagement
Upcoming projects

F&B content score

This is an image management tool expansion in ICEPortal that links the number of F&B outlets with visual content and provides a content score. This will include imagery of the outlet, food and beverage options, as well as lifestyle images.

faqs

You have questions,
we have answers!

I have an issue with my imagery and ICEPortal. How can I contact you?

If you have any issues or doubts regarding imagery you can contact us at: digital.dam@radissonhotels.com
For any issues with imagery on the brand web, please contact websupport@radissonhotels.com

Why are my images not updating on OTAs?
How can I upload new content?
How is the M&E score calculated?
How is my ICEPortal score calculated?
Can I view a full list of images for my property?
How can I delete imagery in ICEPortal?

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