Digital
Spotlight
May - June Highlights
5th most downloaded hotel app worldwide. We took over ALL (Accor)!
We’re proud to share that our App is now the 5th most downloaded hotel app globally, surpassing ALL (Accor) with an impressive total of 2.51 million downloads.
This achievement is more than a number—it’s a powerful validation of the strength and impact of our digital experience, with 1 in every 2 bookings made through the App.
First ever Verified Net Zero Hotels successfully launched
We unveiled a brand-new digital experience for our first Verified Net Zero properties in Manchester and Oslo — a milestone in our sustainability journey.
With a refreshed visual identity and a reimagined user experience in all key digital touchpoints, we inform, inspire, and engage our guests. The promotion focuses on three unique selling points: 100% renewable energy, Low-carbon menus, and Minimal waste.
AI-supported translations lead the way to cost efficiency
We’re pioneering the use of AI-supported translations to scale our online content across markets more efficiently than ever. The rollout of the first five languages has already delivered impressive results — generating over €2.5 million in booking revenue while reducing the cost of launching new languages by 65%.
Localization is proving to be a strategic growth lever for all properties, enabling us to reach and resonate with a broader global audience. By integrating AI into our content workflows, we’re not only accelerating time-to-market but also laying the foundation for scalable, high-impact digital experiences across regions.
Personalizing the digital experience to each region drives revenue results
Our seasonal Summer Sale campaign delivered outstanding results, thanks to a strong focus on personalization. By tailoring content to each region throughout the online booking journey—together with our Marketing and CRM teams—we achieved a remarkable +235% year-over-year uplift in booking revenue on personalized touchpoints.
This success highlights the power of locally resonant content to drive global conversion. It also reinforces the strategic value of personalization in enhancing customer engagement and maximizing campaign performance across markets.
Explore past editions
Record +10.5% YoY conversion growth in 2024- driven by digital excellence and global teamwork.
RHG wins top honors for app and guest tech at the 2024 Hotel Tech Awards—driving digital excellence.
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Once a month, we add new features and enhancements to our website and app. Discover what's been delivered.
